English
New Course
Concept
Luxury Brand Management
Follow
0
Summary
Luxury Brand Management
involves crafting and maintaining a brand's image and exclusivity while delivering
High-quality products
and experiences that justify
Premium Pricing
. It requires a deep understanding of
Consumer Psychology
,
Market Trends
, and
Strategic Marketing
to sustain the
Brand's prestige
and desirability in a
Competitive Landscape
.
Concepts
Brand Equity
Consumer Behavior
Market Segmentation
Strategic Marketing
Brand Positioning
Customer Experience Management
Pricing Strategy
Luxury Goods
Brand Image
Exclusivity
Relevant Degrees
Marketing and Sales 71%
Production Engineering and Planning 29%
Start Learning Journey
Generate Assignment Link
Lessons
Concepts
Suggested Topics
Foundational Courses
Activity
Your Lessons
Your lessons will appear here when you're logged in.
Log In
Sign up