New Course
Concept
Pricing Strategy
Summary
A
pricing strategy
involves setting the
right price
for a
product or service
to
maximize profitability
while considering
market demand
, competition, and
customer value perception
. It requires a
comprehensive understanding
of
cost structures
,
consumer behavior
, and
competitive dynamics
to
effectively position a product
in the market.
Relevant Degrees
Marketing and Sales 60%
Price Formation and Costs 30%
Production Engineering and Planning 10%
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