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Concept
Strategic Marketing
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Summary
Strategic Marketing
is the process of planning, developing, and
Implementing maneuvers
to obtain a
Competitive Edge
in
Chosen markets
. It involves understanding
Customer Needs
,
Analyzing market conditions
, and aligning
Marketing Strategies
with
Business Objectives
to achieve
Long-Term Growth
and profitability.
Concepts
Market Segmentation
Target Market Selection
Positioning Strategy
Competitive Analysis
Value Proposition
Marketing Mix
SWOT Analysis
Customer Relationship Management
Brand Strategy
Integrated Marketing Communication
Luxury Brand Management
Crossing The Chasm
Brand Rivalry
Marketability
Growth Phase
Relevant Degrees
Marketing and Sales 70%
Production Engineering and Planning 20%
Strategic and Operational Direction 10%
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