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Concept
Revenue Cannibalization
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Summary
Revenue Cannibalization
occurs when a company's
New Product
or service eats into the sales of its existing offerings, potentially reducing
Overall revenue
instead of increasing it. This phenomenon often requires careful
Strategic Planning
to ensure that the
New Product
adds value rather than simply
Shifting sales
from
One product to another
within the same company.
Concepts
Product Cannibalization
Market Segmentation
Product Differentiation
Pricing Strategy
Brand Portfolio Management
Substitution Effect
Opportunity Cost
Sales Forecasting
Strategic Planning
Innovation Management
Market Cannibalization
Strategic Cannibalization
Relevant Degrees
Marketing and Sales 60%
Production Engineering and Planning 20%
Forms of Enterprise 20%
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