Primary data is original data collected directly by the researcher for a specific research purpose, ensuring its relevance and accuracy for the study. It provides firsthand insights and is often gathered through methods like surveys, interviews, and experiments, offering a high level of control over the quality and specificity of the data collected.

Primary Data

Primary data

original data

research purpose

Relevance means how closely something is related to what we are talking about or doing, and accuracy means how correct or true something is. It's like making sure a puzzle piece fits in the right spot and is the right shape.

relevance and accuracy

firsthand insights

Surveys are systematic methods of collecting data from a sample of individuals to infer insights about a larger population. They are essential tools in research for gathering quantitative and qualitative information, enabling informed decision-making and hypothesis testing.

surveys

Interviews are a structured method of communication used to gather information, assess competencies, or evaluate fit for a particular role or purpose. They can be conducted in various formats, including one-on-one, panel, or group settings, and may be structured, semi-structured, or unstructured depending on the objectives and context.

interviews

Experiments are systematic procedures carried out to test hypotheses, establish causation, and explore phenomena under controlled conditions. They are fundamental to the scientific method, enabling researchers to isolate variables and determine the effects of specific factors on outcomes.

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