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Concept
Marketing Psychology
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Summary
Marketing Psychology
leverages the
Principles of human behavior
to influence
Consumer decisions
, using insights from
Cognitive Biases
,
Emotional Triggers
, and
Social Dynamics
. By
Understanding how people think
and feel, marketers can craft strategies that resonate with
Target Audiences
and drive engagement and sales.
Concepts
Cognitive Biases
Emotional Triggers
Social Proof
Scarcity Principle
Anchoring Effect
Loss Aversion
Reciprocity Principle
Neuromarketing
Behavioral Economics
Persuasion Techniques
Packaging Influence
Subliminal Messaging
Relevant Degrees
Marketing and Sales 60%
Psychology 40%
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