Marketing psychology leverages the principles of human behavior to influence consumer decisions, using insights from cognitive biases, emotional triggers, and social dynamics. By understanding how people think and feel, marketers can craft strategies that resonate with target audiences and drive engagement and sales.

Marketing Psychology

Principles of human behavior

Consumer decisions

Cognitive biases are systematic patterns of deviation from norm or rationality in judgment, which often occur as a result of the brain's attempt to simplify information processing. These biases can affect decision-making, perception, and behavior, leading individuals to make illogical conclusions or choices based on preconceived notions rather than objective evidence.

Cognitive Biases

Emotional triggers are stimuli that evoke strong emotional responses, often linked to past experiences or unresolved emotions. Understanding and managing these triggers can lead to improved emotional regulation and personal growth.

Emotional Triggers

Social dynamics refers to the complex and ever-changing interactions and behaviors within a group, driven by factors like individual actions, cultural norms, and social structures. Understanding these dynamics is crucial for analyzing how societies change over time and how collective behaviors emerge from individual actions.

Concepts

Relevant Degrees

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