New Course
Concept
Loss Aversion
Summary
Loss aversion
is a
psychological phenomenon
where individuals experience the
pain of losses
more intensely than the
pleasure of equivalent gains
, leading to
risk-averse behavior
. This concept is a cornerstone of
behavioral economics
, influencing decision-making in various contexts, from finance to
consumer choices
.
Relevant Degrees
Psychology 50%
Economic Theory and Concepts 30%
Human Relations in the Enterprise 20%
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