Cognitive psychology is the scientific study of mental processes such as perception, memory, reasoning, and problem-solving, focusing on how people understand, diagnose, and respond to information. It emphasizes internal mental states and uses experimental methods to study how people acquire, process, and store information.
Visitor Experience encompasses the overall perception and interaction a visitor has with a place, service, or event, significantly influencing their satisfaction and likelihood of return. It integrates emotional, physical, and intellectual engagement, aiming to create memorable and positive impressions.