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Concept
Fashion Marketing
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Summary
Fashion Marketing
involves promoting and
Selling apparel
and accessories by understanding
Consumer Behavior
, trends, and
Brand Positioning
. It combines creativity with
Strategic Planning
to effectively reach
Target Audiences
and foster
Brand Loyalty
in a highly
Competitive industry
.
Concepts
Consumer Behavior
Brand Positioning
Market Segmentation
Trend Analysis
Advertising Strategies
Public Relations
Retail Management
Digital Marketing
Supply Chain Management
Product Development
Fashion Illustration
Relevant Degrees
Marketing and Sales 50%
Costume, Clothing, and Fashion 30%
Publicity and Advertising 20%
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