User Experience Testing is a process used to evaluate a product by testing it with real users to identify any usability problems and gather qualitative and quantitative data. It is essential for ensuring that a product is intuitive, efficient, and meets the needs and expectations of its users.

User Experience Testing

usability problems

Qualitative data is non-numeric information that captures the qualities, characteristics, and meanings of phenomena, often used in social sciences to understand human behavior and experiences. It is typically collected through methods like interviews, observations, and open-ended surveys, allowing for in-depth analysis of complex issues.

Qualitative Data

Quantitative data is numerical information that can be measured and analyzed statistically to uncover patterns, trends, and relationships. It is essential for making data-driven decisions and is often used in various fields such as science, economics, and social sciences to validate hypotheses and theories.

quantitative data

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