New Course
Concept
User Engagement
1
Summary
User engagement
refers to the
depth of interaction
and
emotional connection
that users have with a product, service, or brand, often measured through metrics such as
time spent
, frequency of use, and
user feedback
. High
User engagement
is crucial for retention and growth, as it indicates a strong
user interest
and satisfaction, leading to
increased loyalty
and advocacy.
Relevant Degrees
Computer Science and Data Processing 50%
Business Administration 38%
Advertising and Public Relations 13%
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