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Concept
Referral System
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Summary
A
Referral System
is a
Structured Process
used by organizations to encourage
Existing members
or customers to recommend
New Members
or customers, often incentivized through rewards or recognition. It leverages the power of
Personal Networks
and trust to
Expand a user base
or
Customer pool
efficiently.
Concepts
Network Effects
Social Proof
Customer Acquisition Cost (CAC)
Viral Coefficient
Incentive Structures
Word-of-mouth Marketing
Customer Lifetime Value (CLV)
Reciprocity Principle
Community Building
Gamification
Secondary Care
Tertiary Care
Health Maintenance Organization
Relevant Degrees
Public and Professional Organization of Health 71%
Knowledge Management 29%
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