Message framing is a communication strategy that involves presenting information in a way that highlights either the positive outcomes of adopting a behavior (gain-framed) or the negative outcomes of not adopting it (loss-framed). This approach leverages cognitive biases to influence decision-making and behavior change by aligning the message with the audience's values and motivations.

Message Framing

Message framing

A communication strategy is a comprehensive plan that outlines how information will be shared with target audiences to achieve specific objectives. It involves understanding the audience, crafting clear messages, choosing appropriate channels, and evaluating the effectiveness of the communication efforts.

communication strategy

Positive outcomes are like when you get a gold star for doing something good, like sharing your toys or helping a friend. They make you feel happy and proud, and they help you learn that doing nice things is important.

positive outcomes

negative outcomes

gain-framed

loss-framed

Cognitive biases are systematic patterns of deviation from norm or rationality in judgment, which often occur as a result of the brain's attempt to simplify information processing. These biases can affect decision-making, perception, and behavior, leading individuals to make illogical conclusions or choices based on preconceived notions rather than objective evidence.

cognitive biases

Decision-making is a cognitive process that involves selecting a course of action from multiple alternatives, often under conditions of uncertainty. It is influenced by various factors such as individual biases, available information, and the decision-making environment.

decision-making

Behavior change involves the modification of human behaviors through interventions, strategies, or self-regulation techniques designed to improve health, productivity, or social outcomes. It requires understanding the underlying psychological, social, and environmental factors that influence behavior and leveraging them to facilitate sustainable change.

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