Market basket analysis is a data mining technique used to discover associations between items purchased together, helping businesses understand consumer behavior and optimize marketing strategies. It is commonly applied in retail to increase sales through targeted promotions and product placements by identifying frequent itemsets and association rules.

Market Basket Analysis

Market basket analysis

data mining technique

associations between items

Consumer behavior is the study of how individuals make decisions to spend their available resources on consumption-related items. It encompasses the psychological, social, and economic factors that influence purchasing decisions and the use of goods and services.

consumer behavior

Marketing strategies are comprehensive plans formulated to achieve specific business objectives by effectively reaching and engaging target audiences. They involve analyzing market conditions, understanding consumer behavior, and leveraging various marketing tools and channels to create a competitive advantage.

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