New Course
Concept
Customer Value Proposition
Summary
A
Customer Value Proposition
(CVP) is a business or
marketing statement
that a company uses to summarize why a consumer should buy a product or use a service. This statement is designed to convince a
potential customer
that one particular product or service will
add more value
or better
solve a problem
than other
similar offerings
.
Relevant Degrees
Marketing and Sales 75%
Production Engineering and Planning 25%
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