New Course
Concept
Customer Relationship Management
Summary
Customer Relationship Management
(CRM) is a
strategic approach
that
integrates processes
, people, and technology to understand and manage a company's interactions with current and
potential customers
. It aims to
enhance customer satisfaction
, loyalty, and profitability by creating
personalized experiences
and
streamlining communication
across
all touchpoints
.
Relevant Degrees
Marketing and Sales 70%
Computer Science and Data Processing 20%
Strategic and Operational Direction 10%
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