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Concept of Expectancy and Disconfirmation
Expectations shape perceptions, influencing the gap between anticipated and actual experiences.
Customer Expectations
Understanding customer expectations is crucial for delivering experiences that meet or exceed their desires.
Perceived Performance
Perceived performance acts as a benchmark against which expectations are evaluated, driving satisfaction levels.
Satisfaction and Dissatisfaction
The emotional responses of satisfaction and dissatisfaction stem from the alignment or misalignment of expectations and reality.
Confirmation and Disconfirmation
Confirmation reinforces expectations, while disconfirmation challenges them, leading to critical evaluations of experiences.