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New Course
Concept
Value Proposition
A
value proposition
is a
business's promise
to deliver
specific benefits
and
value to customers
, distinguishing it from competitors. It is a
crucial element
in
marketing strategies
, ensuring
potential customers
understand why they should choose one
product or service
over another.
Relevant Fields:
Marketing and Sales 50%
Production Engineering and Planning 30%
Strategic and Operational Direction 20%
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