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New Course
Concept
Value Co-creation
Value co-creation
is a
collaborative process
where
businesses and consumers
work together to
create value
, enhancing
customer experience
and
fostering innovation
. This approach shifts the traditional
value creation paradigm
by involving customers as
active participants
in the
development of products
and services.
Relevant Fields:
Business Administration 50%
Trade and Global Economy 30%
Management Sciences 20%
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