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Concept
User-generated Content
User-generated content
(UGC) refers to any form of content, such as text, videos, images, or reviews, created by
unpaid contributors
or fans, often shared on
social media platforms
or websites. It is a
powerful tool for engagement
and authenticity, as it allows users to participate in
brand storytelling
and
community building
, enhancing trust and credibility among audiences.
Relevant Degrees
Computer Science and Data Processing 40%
Journalism and The Press 30%
Sociology 20%
Advertising and Public Relations 10%
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