Societal communication refers to the various ways information and meaning are exchanged across different sectors of a society, influencing the shared set of values, norms, and practices within a community. It plays a crucial role in shaping public opinion, cultural identities, and collective decision-making by facilitating dialogue and understanding among diverse groups.
Communication theory explores the processes and systems through which information is transmitted and received, focusing on the effectiveness and efficiency of these exchanges. It encompasses various models and frameworks that help in understanding the dynamics of human interaction, media, and technology in the communication process.
Social Representations Theory explores how societies create a shared mental framework to make sense of complex social phenomena by transforming the unfamiliar into familiar. This theory emphasizes how social knowledge is co-constructed within cultural and historical contexts, influencing both individual cognition and collective behaviors.