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Social Media Monitoring
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Concept
Online Reputation Management
Online Reputation Management
(ORM) involves monitoring, influencing, and maintaining the perception of an individual or organization's digital presence. It combines strategies from
public relations
, marketing, and
search engine optimization
to ensure that a positive image is portrayed across various
online platforms
.
Concept
Open Source Intelligence (OSINT)
Open Source Intelligence
(OSINT) refers to the process of gathering, analyzing, and
utilizing publicly available information
to
support decision-making
, often in security, intelligence, or
competitive contexts
. It leverages data from a wide array of sources, including
social media
, news outlets,
public records
, and
online databases
, to provide
actionable insights
without requiring covert or
proprietary methods
.
Concept
OSINT (Open Source Intelligence)
OSINT (
Open Source Intelligence
) is the practice of collecting and analyzing information from
publicly available sources
to support
decision-making processes
in various fields, including security, business, and journalism. It leverages the vast amount of data available online and offline, requiring skills in
data mining
, analysis, and
ethical considerations
to extract
actionable intelligence
efficiently and legally.
Concept
Online Reputation
Online reputation
refers to the
perception of an individual
, company, or brand as represented by the
digital footprint
they leave across various online platforms. It is crucial for
personal branding
, trust-building, and can significantly impact
business success
, influencing
consumer decisions
and
stakeholder perceptions
.
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