Schema Markup is a form of microdata that helps search engines understand the context of content on web pages, enhancing the display of search results with rich snippets. It plays a crucial role in SEO by potentially improving visibility and click-through rates through more informative and visually appealing search listings.

Schema Markup

Microdata refers to individual-level data collected through surveys, censuses, or administrative records, providing detailed insights into the characteristics and behaviors of entities such as people, households, or businesses. This granular data is crucial for conducting in-depth analyses and deriving policy-relevant insights, but it requires careful handling to ensure privacy and confidentiality.

microdata

search engines

context of content

search results

Rich snippets are enhanced search results that display additional information about a webpage, intended to provide users a more comprehensive understanding of the page's content at a glance. By utilizing structured data markup on webpages, search engines can extract relevant information such as reviews, prices, and events, making the search results more relevant and appealing to users.

rich snippets

role in SEO

Visibility refers to the degree to which an object or phenomenon can be seen or perceived clearly, often influenced by environmental conditions such as light, weather, and distance. It plays a crucial role in various fields, including transportation, meteorology, marketing, and digital design, affecting safety, communication, and user experience.

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