A scanning pattern refers to the systematic way in which the eyes move to gather visual information from a scene or text. It is crucial for understanding visual perception, reading strategies, and human-computer interaction, as it reveals how individuals prioritize and process information visually.
Visual attention is the cognitive process that allows individuals to selectively concentrate on specific visual information while ignoring other stimuli. It is crucial for efficiently processing complex visual environments and is influenced by both bottom-up sensory inputs and top-down cognitive processes.