Return on Advertising Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising, serving as a key indicator of an advertising campaign's effectiveness. A higher ROAS indicates a more efficient use of advertising budget, guiding businesses in optimizing their marketing strategies and budget allocation.
Campaign performance measures the effectiveness and impact of a marketing campaign in achieving its objectives, often using key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement. Understanding campaign performance is crucial for optimizing marketing strategies and allocating resources efficiently to maximize outcomes.