Policy windows are critical opportunities during which the chances of enacting policy change significantly increase due to the alignment of problems, policies, and political conditions. Understanding and leveraging these windows is crucial for policy advocates to push through their agendas effectively when the timing is optimal.
Consumer decision making is the process by which individuals identify their needs, gather information, evaluate alternatives, and make purchase decisions. It is influenced by psychological, social, and cultural factors, and involves both rational and emotional components.