Non-random sampling is a sampling technique where samples are selected based on subjective judgment rather than random selection, often used when random sampling is impractical or when a specific subset of the population is of interest. While it can introduce bias, it is useful in exploratory research or when studying hard-to-reach populations.

Non-random Sampling

Non-random sampling

Sampling techniques are crucial in research to select a representative subset of a population, allowing for efficient and accurate data analysis without examining every individual. Correct application of these methods ensures generalizability of findings, minimizing costs and time while managing potential biases.

sampling technique

Subjective judgment refers to decisions or opinions formed based on personal feelings, tastes, or opinions rather than external facts or evidence. It highlights the influence of individual perspectives, biases, and experiences on the evaluation process, making it inherently variable and personal.

subjective judgment

random selection

specific subset

Population of interest

introduce bias

Exploratory research is a methodological approach that investigates research questions that have not been clearly defined, aiming to gain insights and familiarity for later, more rigorous research. It often employs qualitative methods and is flexible in nature, allowing researchers to explore new phenomena and identify variables of interest.

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