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Concept
A niche refers to a specialized segment of the market for a particular kind of product or service, or the specific role or position of an organism within its environment. Understanding and effectively targeting a niche can lead to competitive advantages and sustainability in both business and ecological contexts.
Purposeful sampling is a technique used in qualitative research to select information-rich cases for in-depth study, based on the researcher's judgment about which participants can provide the most valuable insights. This method allows for a focused exploration of phenomena, ensuring that the sample is relevant and capable of yielding meaningful data.
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