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Concept
Linear Attribution
Linear Attribution
is a
marketing analytics model
that assigns
equal credit
to each touchpoint in a
customer's journey
, providing a straightforward approach to understanding the
impact of each interaction
. This model is particularly useful when all touchpoints are considered equally influential in driving conversions, though it may oversimplify the
complexity of customer behavior
.
Relevant Degrees
Probability and Statistics 63%
Marketing and Sales 38%
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