The Innovation Decision Process is a model that describes the stages an individual or organization goes through from first learning about an innovation to making a decision to adopt or reject it. It emphasizes the importance of communication channels, social systems, and the perceived attributes of innovations in influencing the decision-making process.

Innovation Decision Process

Stages of learning about an innovation

Decision to adopt an innovation

Decision to reject an innovation

importance of communication channels

Importance of social systems

Perceived Attributes of Innovations is a framework that explains how potential adopters view and decide whether to adopt an innovation based on five key attributes: relative advantage, compatibility, complexity, trialability, and observability. Understanding these attributes helps in predicting the adoption rate and success of new products or ideas in a given social system.

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