A globalization strategy involves tailoring a company's business practices to operate on an international scale, balancing global integration with local responsiveness. This approach seeks to achieve efficiency, innovation, and competitive advantage by leveraging global resources while being culturally and economically adaptive in diverse markets.
A multinational enterprise strategy involves structuring operations and resources in multiple countries to maximize competitive advantage and efficiency across global markets. Companies must balance global integration and local responsiveness to effectively meet diverse market demands while achieving strategic goals.