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Geographic expansion involves a company or organization extending its operations or services into new markets or regions, aiming to increase market share, diversify risks, and capitalize on growth opportunities. Successful expansion requires understanding local laws, cultural nuances, competition, and the logistical challenges of operating in different areas.
A market entry strategy is a planned method of delivering goods or services to a target market and distributing them there. It involves analyzing market opportunities, understanding competitive dynamics, and selecting the most effective approach to achieve business objectives while minimizing risks.
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