Framing is a communication strategy that shapes how information is perceived by emphasizing certain aspects over others, influencing interpretation and decision-making. It can significantly affect opinions and behaviors by altering the context or perspective through which information is presented.

Framing

A communication strategy is a comprehensive plan that outlines how information will be shared with target audiences to achieve specific objectives. It involves understanding the audience, crafting clear messages, choosing appropriate channels, and evaluating the effectiveness of the communication efforts.

communication strategy

how information is perceived

emphasizing certain aspects

influencing interpretation

Decision-making is a cognitive process that involves selecting a course of action from multiple alternatives, often under conditions of uncertainty. It is influenced by various factors such as individual biases, available information, and the decision-making environment.

decision-making

affect opinions

Affect behaviors

altering the context

perspective through which information is presented

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