Conversion rates measure the effectiveness of a marketing strategy by calculating the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, out of the total number of visitors. Improving conversion rates involves optimizing user experience, targeting the right audience, and refining the call-to-action to increase engagement and drive desired outcomes.
The Prime Meridian is the zero-degree longitude line from which all other longitudes are measured, serving as a global reference point for time and navigation. It passes through the Royal Observatory in Greenwich, England, and is crucial for the system of Coordinated Universal Time (UTC).