Individual demand refers to the quantity of a good or service that a single consumer is willing and able to purchase at various prices over a given period. It is influenced by factors such as income, preferences, prices of related goods, and consumer expectations, which collectively shape the consumer's demand curve.
A utility function is a mathematical representation that captures an individual's preference ordering over a set of goods or outcomes, reflecting the level of satisfaction or happiness derived from each. It is a foundational concept in economics and decision theory, used to model and analyze consumer behavior, risk aversion, and optimal choices under constraints.
The optimal consumption bundle is the combination of goods and services that maximizes a consumer's utility given their budget constraint. It is determined by the point where the highest attainable indifference curve is tangent to the budget line, reflecting the best possible allocation of resources for the consumer.