Ballot order effect refers to the phenomenon where the order in which candidates' names appear on the ballot can influence voter choice, often giving an advantage to those listed first. This effect is attributed to cognitive biases, such as primacy effect, and can have significant implications for election outcomes, especially in closely contested races.

Ballot Order Effect

Ballot order effect

order in which candidates' names appear

influence voter choice

advantage to those listed first

Cognitive biases are systematic patterns of deviation from norm or rationality in judgment, which often occur as a result of the brain's attempt to simplify information processing. These biases can affect decision-making, perception, and behavior, leading individuals to make illogical conclusions or choices based on preconceived notions rather than objective evidence.

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