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Concept
Ballot Order Effect
Ballot order effect
refers to the phenomenon where the
order in which candidates' names appear
on the ballot can
influence voter choice
, often giving an
advantage to those listed first
. This effect is attributed to
cognitive biases
, such as
primacy effect
, and can have
significant implications for election outcomes
, especially in
closely contested races
.
Relevant Degrees
Elections and Campaigns 70%
Psychology 20%
Methods of Social Science 10%
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