The creative process is a series of mental stages that individuals go through to generate original ideas and solutions. It typically involves preparation, incubation, illumination, and verification, each contributing to the development and refinement of creative output.
Content strategy is a comprehensive plan that outlines how content will be created, managed, and distributed to achieve specific business goals. It ensures that content is consistent, engaging, and aligned with the brand's voice, effectively reaching and resonating with the target audience.