Attitude-Behavior Consistency refers to the degree to which a person's attitudes predict their behaviors, influenced by factors such as social norms, personal experiences, and the specificity of the attitude. Understanding this relationship is crucial for predicting behavior in fields like marketing, psychology, and social research.

Attitude-Behavior Consistency

degree to which a person's attitudes predict their behaviors

Factors influencing behavior

Social norms are the unwritten rules that govern behavior in society, influencing how individuals act and interact within their cultural context. They shape expectations, promote conformity, and can vary significantly across different communities and cultures, affecting everything from daily interactions to broader societal structures.

social norms

personal experiences

specificity of the attitude

Relationship between attitudes and behaviors

predicting behavior

fields like marketing

Psychology is the scientific study of behavior and mental processes, encompassing a wide range of phenomena from brain functions to social dynamics. It integrates research from natural and social sciences to understand how individuals perceive, think, feel, and interact with their environments.

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