Situational analysis is a strategic tool used to assess the internal and external environment of an organization to identify opportunities and threats, strengths and weaknesses. It forms the foundation for strategic planning by providing a comprehensive understanding of the factors affecting an organization's performance and the context in which it operates.

Situational Analysis

Strategic Tool

The internal environment refers to the conditions, entities, events, and factors within an organization that influence its activities and choices, particularly the behavior of its employees. It encompasses elements such as organizational culture, internal processes, and resources, which collectively impact the organization's ability to achieve its objectives.

Internal Environment

The external environment encompasses all external factors and forces that can impact an organization’s performance and decision-making. Understanding and adapting to these factors is crucial for strategic planning and maintaining competitive advantage.

External Environment

Opportunities And Threats

Strengths And Weaknesses

Strategic planning is a systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. It involves setting priorities, focusing resources, and ensuring that employees and stakeholders are working toward common goals to improve organizational performance and adapt to changing environments.

Concepts

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