The Resource-based View (RBV) is a strategic framework that suggests a firm's competitive advantage is derived from its unique resources and capabilities that are valuable, rare, inimitable, and non-substitutable (VRIN). It emphasizes the internal strengths of a company as the primary driver for achieving and sustaining superior performance in the marketplace.

Resource-based View

Competitive advantage is the attribute that allows an organization to outperform its competitors, achieved through unique resources, capabilities, or positioning. It is essential for long-term success and can be sustained through continuous innovation, strategic planning, and leveraging core competencies.

competitive advantage

unique resources

Capabilities refer to the skills, knowledge, and resources that enable individuals or organizations to achieve specific goals or perform tasks effectively. They are critical in determining competitive advantage and are often developed through strategic investments in technology, training, and innovation.

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