Qualitative measures are non-numeric indicators used to assess and describe characteristics, processes, or phenomena, often through observation, interviews, and analysis of text or visual data. They provide rich, detailed insights that can reveal underlying patterns and meanings not captured by quantitative metrics.

Qualitative Measures

Non-numeric indicators

Characteristics are defining traits or features that distinguish an individual, object, or phenomenon from others. They serve as critical identifiers and influence how entities are perceived, studied, and categorized in various contexts.

Characteristics

Processes are structured sequences of actions or steps taken to achieve a particular goal or outcome, often involving the transformation of inputs into outputs. They are fundamental to understanding and improving efficiency, quality, and effectiveness in various domains, from manufacturing to business management and software development.

Processes

Phenomena

Observation is the active acquisition of information from a primary source, often involving the use of senses or scientific instruments to gather empirical data. It is a fundamental method in scientific inquiry and everyday decision-making, enabling the formulation of hypotheses and theories based on collected evidence.

Observation

Interviews are a structured method of communication used to gather information, assess competencies, or evaluate fit for a particular role or purpose. They can be conducted in various formats, including one-on-one, panel, or group settings, and may be structured, semi-structured, or unstructured depending on the objectives and context.

Interviews

Analysis of text

Visual Data

Rich insights

Detailed insights

Underlying Patterns

Meanings

Quantitative metrics are numerical indicators used to measure and evaluate the performance, quality, or efficiency of a process, product, or service. They provide objective data that can guide decision-making, identify trends, and benchmark progress against goals or competitors.

Concepts

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