Qualitative data is non-numeric information that captures the qualities, characteristics, and meanings of phenomena, often used in social sciences to understand human behavior and experiences. It is typically collected through methods like interviews, observations, and open-ended surveys, allowing for in-depth analysis of complex issues.

Qualitative Data

Qualitative data

non-numeric information

qualities

Characteristics are defining traits or features that distinguish an individual, object, or phenomenon from others. They serve as critical identifiers and influence how entities are perceived, studied, and categorized in various contexts.

characteristics

meanings of phenomena

Social Sciences are a branch of science that study human societies and the relationships among individuals within those societies, employing both qualitative and quantitative research methods to understand social phenomena. They encompass various disciplines that analyze the structure, development, and functioning of human society, providing insights into how individuals interact with one another and the institutions they create.

social sciences

Human behavior encompasses the range of actions and mannerisms exhibited by individuals, influenced by culture, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and genetics. It is a complex interplay of conscious and unconscious processes shaped by both individual psychology and social environments.

human behavior

Human Experiences

Methods of data collection

Interviews are a structured method of communication used to gather information, assess competencies, or evaluate fit for a particular role or purpose. They can be conducted in various formats, including one-on-one, panel, or group settings, and may be structured, semi-structured, or unstructured depending on the objectives and context.

interviews

observations

open-ended surveys

In-depth analysis involves a comprehensive and detailed examination of a subject to uncover underlying patterns, relationships, and insights that are not immediately apparent. It requires critical thinking, methodological rigor, and often the integration of multiple sources of information to provide a thorough understanding of complex issues.

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