Media Richness Theory posits that communication media vary in their capacity to convey information and facilitate understanding, with richer media being more effective for complex and ambiguous tasks. It suggests that choosing the appropriate medium based on its richness can enhance communication effectiveness and decision-making efficiency.

Media Richness Theory

Communication media are the channels through which information is transmitted and received, ranging from traditional formats like print and broadcast to digital platforms like social media and email. The evolution of communication media has significantly influenced how societies disseminate information, shaping cultural, political, and economic landscapes worldwide.

communication media

capacity to convey information

facilitate understanding

richer media

Effective communication is the process of exchanging information in a way that is clearly understood by all parties involved, minimizing misunderstandings and fostering collaboration. It requires active listening, clear articulation, empathy, and feedback to ensure that the message is accurately received and interpreted.

Effective Communication

Complex Tasks

ambiguous tasks

appropriate medium

Communication effectiveness refers to the ability to convey information clearly and accurately, ensuring that the intended message is understood by the recipient. It involves not only the transmission of information but also active listening, feedback, and adaptation to the audience's needs and context.

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