The framing effect is a cognitive bias where people react differently to a particular choice depending on how it is presented, such as in terms of potential gains or losses. This bias highlights the influence of context and presentation on decision-making, often leading to irrational or suboptimal choices.

Framing Effect

framing effect

Cognitive bias refers to systematic patterns of deviation from norm or rationality in judgment, where individuals create their own 'subjective reality' from their perception of the input. These biases often result from the brain's attempt to simplify information processing, leading to errors in decision-making and judgment.

cognitive bias

potential gains

Potential Losses

influence of context

Influence of presentation

Decision-making is a cognitive process that involves selecting a course of action from multiple alternatives, often under conditions of uncertainty. It is influenced by various factors such as individual biases, available information, and the decision-making environment.

decision-making

Irrational choices

suboptimal choices

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