Ethnography is a qualitative research method used to study cultures and communities through direct observation and participation. It provides deep insights into social practices and behaviors by immersing researchers in the daily lives of the subjects they study.

Ethnography

qualitative research method

study cultures

Study communities

Direct observation is a data collection method where the observer watches subjects in their natural environment without interference, providing real-time insights into behaviors and interactions. This method is valuable for obtaining authentic data but can be limited by observer bias and the Hawthorne effect, where subjects alter their behavior because they are being observed.

direct observation

Participation involves active engagement and contribution by individuals in a group or community, promoting inclusivity and collective decision-making. It is essential for fostering democratic processes, enhancing learning experiences, and improving outcomes in various social, educational, and organizational contexts.

participation

deep insights

Social practices are routine behaviors and activities that are socially recognized and shared among members of a community, shaping and being shaped by cultural norms and societal structures. They encompass the ways in which individuals interact, communicate, and engage with each other and their environment, reflecting and reinforcing collective identities and values.

social practices

Social Behaviors

immersing researchers

daily lives of the subjects

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