Core competencies are the unique capabilities and resources that give a company a competitive advantage and are difficult for competitors to imitate. They are fundamental to a company's strategy and success, enabling it to deliver unique value to customers and sustain its market position.

Core Competencies

Core competencies

unique capabilities

Competitive advantage is the attribute that allows an organization to outperform its competitors, achieved through unique resources, capabilities, or positioning. It is essential for long-term success and can be sustained through continuous innovation, strategic planning, and leveraging core competencies.

competitive advantage

Difficult to imitate

Fundamental strategy

Company's success

Unique value is what makes something special and different from everything else. It's like a special superpower that only one thing has, making it stand out in a crowd.

unique value

Customer value is the perceived benefit that a customer gains from a product or service compared to the cost incurred to obtain it. It is a critical determinant of customer satisfaction and loyalty, driving competitive advantage and long-term business success.

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