New Course
Concept
Consumer Needs
Summary
Consumer needs
are the
essential requirements
and desires that
motivate individuals
to
purchase goods or services
, driving market demand and
influencing product development
.
Understanding these needs
is crucial for businesses to effectively
tailor their offerings
,
enhance customer satisfaction
, and
maintain competitive advantage
.
Relevant Degrees
Marketing and Sales 50%
Trade and Commerce 30%
Types of Household 20%
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