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Concept
Audience Reception Theory
Summary
Audience Reception Theory
explores how
different audiences
interpret
media texts
in
varied ways
based on their
individual backgrounds
, experiences, and contexts. It emphasizes the
active
role of the audience
in
creating meaning
, challenging the notion of a singular,
intended interpretation
by the creator.
Relevant Degrees
Sociology of Culture 71%
Mass Communication 29%
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